Does Your Business Need A Social Media Strategy?
Digital Mantra / Social Media Marketing on 1st September 2020
The answer is an obvious YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive! It’s like buying a computer in a place where this is no power supply.
From your local grocery store to the biggest brands such as Google and Intel, they all use social media to reach out and showcase their products and services better, using interesting and innovative ways.
Let’s get straight to the point. Social media platforms are a tool that can help you market your business, to the desired target audience.
However, a lot of businesses don’t know how to use it to generate tangible ROI, thus wasting both money and time.
Social media strategy is like investing in stock markets. it’s complicated but the returns are more than gratifying.
How much does it cost to hire a social media management agency?
No, social media marketing is not a quick and easy way to market business. Almost anyone today can set up a Facebook page, right? But social media marketing is so much more than setting up just profile and sending out a few tweets.
From audience and list building to the right image sizes to be used for each platform, to which kinds of posts convert the best, from leveraging your social media posts to creating PR opportunities… the list is endless and ever-changing. Tools and best practices that social media marketers have to stay on top to maximise ROIs; this is ever-changing and dynamic.
Social media marketing can be broken down into different buckets, generally by channel, content focus and aggression in terms of volumes. Let’s take a look at each.
- Drive traffic to a website
- Sell a product/advertise a service
- Generate more sales and leads
- Communicate with customers
- Increase brand awareness
OBJECTIVES OF A SOCIAL MEDIA PLAN
What is a social media strategy?
Social media strategy is the roadmap that determines all of the variables – target audience, tone and language to influence them, medium/platform combination and stages if any.
The monies to be allocated would depend on the purchasing power of the client in question. All big campaigns need not have huge investments. This is where the power of organic content and the power of ideas kick in.
Smart strategies certainly help, need not be going gaga over your innovation and products. CISCO, for example, a leading company in technology has cracked the B2B social media marketing space. On their dedicated Twitter handle, they share news, events and technology innovation. CISCO also stands out on YouTube with a variety of videos on service providers, business trends, industry solutions and product training.
CISCO on Twitter
CISCO on YouTube
The global giant General Electric or GE, too takes the same route on social media and is equally successful.
GE on Twitter
GE on Facebook
Novartis uses Instagram to highlight the importance of nature in advancing the world of medicine while at the same time driving traffic over to its website, beautifulmedicine.com.
LinkedIn too is a powerful social media tool, especially for B2B companies. Here are a few ways you can use LinkedIn to your advantage. If you still have doubts, do reach out to us and we will try to address each one to the best of our abilities.