30 August 2018 |    Client: GTPL |    Posted by:Luit

Battle of Faith

GTPL Hathway is one of India’s leading Cable TV and Broadband service providers. However, their Digital Cable TV services business, which had a reach of over 8 million households across 500 cities in India was under threat. A new giant corporate was looking at entering this space and could potentially wipe out the network in a mater of a few months. Therefore the upcoming dealers’ meet which was just a month away was not to be taken lightly. There was a lot of questions to be addressed and assurances to be given out.

Team Luit was assigned to design all the creatives that included a brand film, a narrative on how David defeated Goliath not by strength but by intelligence alone. Its strategy alone that can help win any battle.

This design was created to intonate the intended message, ‘have faith on the organisation your work for, no might is greater than wit combined with strategy. GTPL still holds its fort strong and we are proud to have been a part of this exercise.