Nipuna, the business process outsourcing arm of Satyam Computer Services was certified as the world’s first eSourcing Capability Model for Service Providers as a level 5 company. This was a big milestone indeed, but the management didn’t want to overplay it.

Instead, they chose to communicate why this achievement was possible in the first place. On the behest of team Luit’s creative inputs, Bharatnatyam mudras were used to communicate the corporate ethos that helped Satyam achieve this pedestal.