Orient Electric is part of the CK Birla Group and has been a leading fan manufacturing brand for more than 60 years. However, the time was now to shed its old image and embrace the new. The market had diversified and evolved and so did Orient’s range of products.
Yes Orient Electric was indeed ready and the objective if this film was to communicate the same. Lifestyle electrical solutions, LED bulbs, switchgears too were to be showcased apart from the regular offerings.
This film was originally made in English and was later dubbed into Hindi and Malayalam versions as well.