Agra Enfielders is a group of 60+ riders from Agra who are loyal, die hard Royal Enfield fans. They were on their way to celebrating their first anniversary.
The initial few months itself had tons of exciting stories amassed from various rides and social CSR activations and were waiting to be told.
The annual All India Rider Mania meet was just a month away. This was the first time, where Agra Enfielders would formally present themselves in front of the entire fraternity. First impressions counted.
In short, the club was looking for an audio-visual narrative that should be entertaining, yet encapsulate the journey with inter-cuts from everyday references which every rider can connect to.
Sharat Chandra Srivastava who composed the tune of this anthem is a globally renowned artist who happens to have shared the stage with Ustad Amjad Ali Khan, Pandit Hari Prasad Chaurasia, Pandit Birju Maharaj, including world renowned musicians such as Sting.
The musical narrative prepared by Luit was a great hit and the Agra Enfielders instantly became popular as a club within the Indian biking fraternity.