7 types of video content for social media
Every business needs a variety of video formats to meet different needs and multiple goals. With the right mix of video strategy, you can cover all aspects of the customer journey from awareness through decision.
Product explainer videos are an interactive format used in the discovery stage of a customer journey. It is used to educate them about products or services. They also help in increasing brand awareness, lead generation and nurturing prospective customers.
The how-to videos are about addressing the real pain points that your customer has been facing individually and generically within the industry. Your videos have a greater chance of showing up in search results as these are targeted to address specific pain points.
You should only park the call to action message towards the end of the video. This keeps your viewer engaged throughout the sales funnel.
Promo videos play an integral role in increasing brand awareness, lead generation and help divert traffic to your blog or landing pages.
Case study of Apple trying to communicate that by 2030 their whole carbon footprint will be nonexistent.
Thought Leadership Videos
Thought leadership videos are a great way to build trust and highlight expertise within the industry. They also help establish your subject matter expertise within the domain, educate and engage with your audiences.
Webinars – Live and Recorded Webinars
Webinars both live and recorded help in educating potential customers about issues related to your industry. This helps to generate leads and guide prospects along the customer journey.
Case study & endorsement videos
Case study and endorsement videos play a very important role where the customer evaluates if their specific pain points would be addressed or not.
Your product videos should be detailed with specific features and functions. Such videos help the customer to make a purchase. And if not, this viewer information will help you to generate hot leads which you pursue with email follow-ups.
The personalised video showcases a customer into a wow story by weaving personal details for each individual viewer. They are mainly used for invitations and email follow-ups, post a sale closure. It helps increase the email open rates, CTR and customer engagement.
Depending on your business goals and marketing objectives, you can start choosing a few formats based on priority. In case you are unsure of what type of video to start from, I would be delighted to add value. Feel free to comment.