Do you think that video engages even the laziest of buyers?

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Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

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5 tips to create successful video marketing strategies

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Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]

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7 types of video content for social media

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Every business needs a variety of video formats to meet different needs and multiple goals. With the right mix of video strategy, you can cover all aspects of the customer journey from awareness through decision. Explainer Videos Product explainer videos are an interactive format used in the discovery stage of a customer journey. It is […]

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Why your promotional video never works out the way you plan.

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In 2020, consumers are watching more video content than ever before. Many marketers believe that it’s easier to produce blogs, case studies and even white papers. The concept of regularly rolling out fresh, unique video content is a daunting prospect. It is very simple provided one follows a process. The best marketing videos don’t just happen, […]

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Are you maximising the impact of your product video?

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“Products are created in a factory, but brands are created in the mind”– Walter Landor To get the maximum impact of your product videos, visual storytelling can be incorporated with subtle product placement. Basic factors to be kept in mind while shooting a product video: Credible – The protagonist in the story has to be […]

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