Branding / Corporate Tales / Marketing on 19th September 2020
“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]
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Corporate Tales / Creative Canvas / Digital Mantra / Entrepreneurship / Social Media Marketing / The Limited Edition / Video Production on 31st August 2020
Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]
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Corporate Tales / Digital Mantra / Uncategorized on 22nd August 2020
Be it traditional or digital branding, transformations are best reflected through the target consumer’s perception about your brand. There has been a shift in the positioning from the mind of the consumer to the life of the consumer. The digital brands today engage with their users by providing value, customer advocacy and customer experience. What […]
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Corporate Tales / Digital Mantra / Social Media Marketing on 21st August 2020
Starting a business from the ground up requires a lot of planning. More often than not, the marketing collaterals often get compromised to make way for other pressing issues before the business gets launched formally. A well-positioned, strategically visualized brand with a compelling story can give a tremendous boost to a startup within the industry. […]
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Corporate Tales / Entrepreneurship on 2nd January 2020
Cycling is one of the few sports in which man and machine work together in tandem to bear magical results. This combination requires a keen understanding of not just the bicycle you ride, but also how your body responds to every given challenge. The same applies to business, we have heard of corporate burnouts, haven’t we? Not knowing how to achieve the balance between how much to push and when to let go, will always result in a crash. Getting this algorithm correct, one can do wonders.
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Corporate Tales on 5th November 2019
Good content marketing is about serving your customers with what they want. Therefore, that engagement has to be fulfilling.
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