How to push sales during a slowdown?

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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How to make your brand glocal?

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Starting a business from the ground up requires a lot of planning. More often than not, the marketing collaterals often get compromised to make way for other pressing issues before the business gets launched formally. A well-positioned, strategically visualized brand with a compelling story can give a tremendous boost to a startup within the industry. […]

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Why general entertainment channels (GECs) is the way to go for broadcasters

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Television has for long been the primary source of entertainment for people in India for decades now. However, with the changing times, new platforms for entertainment have emerged on social media. Considering the pace at which these platforms are gaining traction, clearly, the demand for good entertainment couldn’t have been better. This disruption has also […]

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