Overcoming the Start-up Struggle: A Tale of Two Tech Pioneers

Branding / Corporate Tales / Digital Mantra / Entrepreneurship / Marketing / Social Media Marketing / Uncategorized on 21st November 2024Tags: / / / /

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Are you an emerging tech startup struggling to break through the noise? Many promising startups face similar challenges, such as gaining visibility, proving their value, and persuading decision-makers to adopt their solutions.

To overcome these hurdles, startups can leverage a variety of strategies, including content marketing, social media engagement, influencer partnerships, public relations, and networking. By understanding these common challenges and implementing effective solutions, startups can position themselves for long-term success.

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From Bookstore to Brand: The Power of Customer Ownership

Branding / Corporate Tales / Creative Canvas / Digital Mantra / Marketing / Social Media Marketing on 20th November 2024Tags: / / / / / /

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Early in my life, I developed a love for books, thanks to the influence of school librarians and local bookstore owners. During my college years, I discovered a hidden gem: a quaint little bookstore that  that quickly became my haven. The owner had a unique approach – he rented out books to students at a minimal cost, […]

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Are you struggling to create buzz around your brand? – Go topical.

Uncategorized on 7th April 2023Tags: / / /

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With the 75th anniversary of the WHO, this World Health Day is all the more special! 😀 Brands these days scoop out such creative ways to draw inspiration from topical events that we can’t resist but appreciate the creativity! To do the same, we drove into the past and dug out some brilliant campaigns from […]

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Does Your Business Need A Social Media Strategy?

Digital Mantra / Social Media Marketing on 1st September 2020Tags: / / / / / / / /

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The answer is an obvious YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive! It’s like buying a computer in a place where this is no power supply. From your local grocery store to the biggest brands such as Google and Intel, they […]

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How to push sales during a slowdown?

Branding / Digital Mantra / Economy / Entrepreneurship / Marketing / Social Media Marketing / The Limited Edition on 28th August 2020Tags: / / / / / / / /

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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