Do you think that video engages even the laziest of buyers?

Branding / Digital Mantra / Marketing / Video Production on 8th February 2021Tags: / / / / / /

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Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

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Is rebranding the path to business growth?

Branding / Corporate Tales / Marketing on 19th September 2020Tags: / / /

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“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]

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Are you mapping your customer journey to bring business transformation?

Branding / Marketing / Social Media Marketing / Uncategorized on 3rd September 2020Tags: / / / / /

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The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]

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How far ahead should you plan your brand strategy?

Branding / Marketing on 25th August 2020Tags: / / /

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Only by keeping long term goals in mind, business objectives can be achieved. It could range from a couple of years to decades. However, do your marketing goals have to be seen in the same light? Increasing sales is on everyone’s list of long term business goals. However, for long term planning, what is actually […]

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