Overcoming the Start-up Struggle: A Tale of Two Tech Pioneers

Branding / Corporate Tales / Digital Mantra / Entrepreneurship / Marketing / Social Media Marketing / Uncategorized on 21st November 2024Tags: / / / /

separator

Are you an emerging tech startup struggling to break through the noise? Many promising startups face similar challenges, such as gaining visibility, proving their value, and persuading decision-makers to adopt their solutions.

To overcome these hurdles, startups can leverage a variety of strategies, including content marketing, social media engagement, influencer partnerships, public relations, and networking. By understanding these common challenges and implementing effective solutions, startups can position themselves for long-term success.

Read More

From Bookstore to Brand: The Power of Customer Ownership

Branding / Corporate Tales / Creative Canvas / Digital Mantra / Marketing / Social Media Marketing on 20th November 2024Tags: / / / / / /

separator

Early in my life, I developed a love for books, thanks to the influence of school librarians and local bookstore owners. During my college years, I discovered a hidden gem: a quaint little bookstore that  that quickly became my haven. The owner had a unique approach – he rented out books to students at a minimal cost, […]

Read More

Are you struggling to create buzz around your brand? – Go topical.

Uncategorized on 7th April 2023Tags: / / /

separator

With the 75th anniversary of the WHO, this World Health Day is all the more special! 😀 Brands these days scoop out such creative ways to draw inspiration from topical events that we can’t resist but appreciate the creativity! To do the same, we drove into the past and dug out some brilliant campaigns from […]

Read More

Do you think that video engages even the laziest of buyers?

Branding / Digital Mantra / Marketing / Video Production on 8th February 2021Tags: / / / / / /

separator

Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

Read More

Is rebranding the path to business growth?

Branding / Corporate Tales / Marketing on 19th September 2020Tags: / / /

separator

“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]

Read More
Video production

Are you mapping your customer journey to bring business transformation?

Branding / Marketing / Social Media Marketing / Uncategorized on 3rd September 2020Tags: / / / / /

separator

The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]

Read More

How far ahead should you plan your brand strategy?

Branding / Marketing on 25th August 2020Tags: / / /

separator

Only by keeping long term goals in mind, business objectives can be achieved. It could range from a couple of years to decades. However, do your marketing goals have to be seen in the same light? Increasing sales is on everyone’s list of long term business goals. However, for long term planning, what is actually […]

Read More