Uncategorized on 7th April 2023
With the 75th anniversary of the WHO, this World Health Day is all the more special! 😀 Brands these days scoop out such creative ways to draw inspiration from topical events that we can’t resist but appreciate the creativity! To do the same, we drove into the past and dug out some brilliant campaigns from […]
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Branding / Digital Mantra / Marketing / Video Production on 8th February 2021
Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.
There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬
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Branding / Corporate Tales / Marketing on 19th September 2020
“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]
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Branding / Marketing / Social Media Marketing / Uncategorized on 3rd September 2020
The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]
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Only by keeping long term goals in mind, business objectives can be achieved. It could range from a couple of years to decades. However, do your marketing goals have to be seen in the same light? Increasing sales is on everyone’s list of long term business goals. However, for long term planning, what is actually […]
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