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Are you mapping your customer journey to bring business transformation?

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The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]

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Is your brand driving business transformation?

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Be it traditional or digital branding, transformations are best reflected through the target consumer’s perception about your brand. There has been a shift in the positioning from the mind of the consumer to the life of the consumer. The digital brands today engage with their users by providing value, customer advocacy and customer experience. What […]

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