Overcoming the Start-up Struggle: A Tale of Two Tech Pioneers

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Are you an emerging tech startup struggling to break through the noise? Many promising startups face similar challenges, such as gaining visibility, proving their value, and persuading decision-makers to adopt their solutions.

To overcome these hurdles, startups can leverage a variety of strategies, including content marketing, social media engagement, influencer partnerships, public relations, and networking. By understanding these common challenges and implementing effective solutions, startups can position themselves for long-term success.

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From Bookstore to Brand: The Power of Customer Ownership

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Early in my life, I developed a love for books, thanks to the influence of school librarians and local bookstore owners. During my college years, I discovered a hidden gem: a quaint little bookstore that  that quickly became my haven. The owner had a unique approach – he rented out books to students at a minimal cost, […]

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Do you think that video engages even the laziest of buyers?

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Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

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Getting started with e-mail marketing.

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Email open rate is the biggest concern when you are sending out e-mails to bulk prospective buyers. Here are a few hacks you should consider.

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Are you mapping your customer journey to bring business transformation?

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The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]

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Does Your Business Need A Social Media Strategy?

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The answer is an obvious YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive! It’s like buying a computer in a place where this is no power supply. From your local grocery store to the biggest brands such as Google and Intel, they […]

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5 tips to create successful video marketing strategies

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Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]

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How to push sales during a slowdown?

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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How to make your brand glocal?

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Starting a business from the ground up requires a lot of planning. More often than not, the marketing collaterals often get compromised to make way for other pressing issues before the business gets launched formally. A well-positioned, strategically visualized brand with a compelling story can give a tremendous boost to a startup within the industry. […]

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7 types of video content for social media

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Every business needs a variety of video formats to meet different needs and multiple goals. With the right mix of video strategy, you can cover all aspects of the customer journey from awareness through decision. Explainer Videos Product explainer videos are an interactive format used in the discovery stage of a customer journey. It is […]

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Why your promotional video never works out the way you plan.

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In 2020, consumers are watching more video content than ever before. Many marketers believe that it’s easier to produce blogs, case studies and even white papers. The concept of regularly rolling out fresh, unique video content is a daunting prospect. It is very simple provided one follows a process. The best marketing videos don’t just happen, […]

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Are you maximising the impact of your product video?

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“Products are created in a factory, but brands are created in the mind”– Walter Landor To get the maximum impact of your product videos, visual storytelling can be incorporated with subtle product placement. Basic factors to be kept in mind while shooting a product video: Credible – The protagonist in the story has to be […]

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Together, we will survive!

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To stay relevant and afloat in today’s times of the COVID-19, each business will have to modify their way of functioning. Proposals for fresh starts, amalgamations, partnerships and co-sharing of common resources is the need of the hour. For this, attractive pitches, catchy slogans, jingles and commercials have to be generated at the snap of […]

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Getting Started with Social Media Streaming: What You Need to Know

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Internet users in India has gone up to a number that was previously unprecedented; from 483 million users in the year 2018, India has now crossed half a billion internet users at a whopping 566 million. Social media streaming has made the leap from novelty to necessity. Channels like Facebook, Instagram, LinkedIn, YouTube and Twitter […]

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