Are you struggling to create buzz around your brand? – Go topical.

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With the 75th anniversary of the WHO, this World Health Day is all the more special! 😀 Brands these days scoop out such creative ways to draw inspiration from topical events that we can’t resist but appreciate the creativity! To do the same, we drove into the past and dug out some brilliant campaigns from […]

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Does Your Business Need A Social Media Strategy?

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The answer is an obvious YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive! It’s like buying a computer in a place where this is no power supply. From your local grocery store to the biggest brands such as Google and Intel, they […]

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5 tips to create successful video marketing strategies

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Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]

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How to push sales during a slowdown?

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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