5 tips to create successful video marketing strategies
Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have captured the interest of more and more consumers and have guided them on what to buy, where to buy from, and how to buy? Videos can determine how easy or difficult it can be for brands to market their products.
So, what makes videos click? Let us look at some winning strategies for creating and marketing videos.
1. Talk about the user’s journey:
Your video should be a carefully created journey of the user. Videos are more cost and effort-intensive that general print marketing, and hence, need to give better returns. While a user might not come back to a general push marketing style video, they would not just re-watch but also pass on a video that talks about their reality and their needs. Base your video on research data on your target group and weave a story that resonates with them. Half of your battle can be won right there.
2. Set campaign goals and structure your video accordingly:
Your video is a representation of the product or brand you are trying to market. It is therefore essential to ensure that your video is kept short and meaningful to the campaign. Plan every frame, every graphic element and every message of your video to deftly convey what your campaign wants to cover. Remember, the relevance of your content will decide the fate of your product. Budgets are secondary.
3. Use rich graphics, motion, music, appealing voice, and humour:
Depending on what your video is marketing, make sure you don’t present a half-baked boring format created by putting in minimum effort. Your video should have the best elements woven smartly through motion, supported by appropriate music, voice-over, when necessary, and a subtle bit of humour that helps create an instant connect. All of these elements together have proved to be more impactful as a marketing strategy.
4. Concentrate the most on the first 10 seconds:
The first 5-10 seconds of your video can make or break the future of your brand or product. Research indicates that 20% of viewers do not watch a video for more than the first 10 seconds. If you have to make your video impactful and appealing to the consumer, your first 10 seconds are the most critical. Therefore, try to pack as much punch as you can in this part to hook viewers to your video for a longer span.
5. Decide where to upload and how to tag:
Once your video is ready, it is crucial that it is uploaded and marketed through the right platforms that can optimise its use and reach. YouTube has retained its position as one of the best-suited platforms to host business-related videos since it can directly utilise analytics available from Google for promoting and sharing videos. You can choose any other platform as well, but make sure your video is easily trackable by Google Analytics by tagging it appropriately. It is important to describe and tag relevant keywords to ensure search engines can easily track your videos.
In 2014, capitalizing on the social media craze, Coca–Cola encouraged consumers to tweet about their experiences and post photos, using the hashtag #ShareaCoke. Coca–Cola continuously expanded the campaign, boosting the number of names from 250 to 1000.
A study by Hubspot suggests that almost 50% of internet users prefer to see the videos of a product or service they are interested in before they actually visit a store. So what are you waiting for? If you still haven’t invested in a product video, do it now!
Leaving you with a video made for Solo Stove. Not only does this video show the product in action, but it also explains the brand’s positioning and gives background as to how and why the product came to life. This video perfectly combines both storytelling and product showcasing. Cheers!