Overcoming the Start-up Struggle: A Tale of Two Tech Pioneers

Branding / Corporate Tales / Digital Mantra / Entrepreneurship / Marketing / Social Media Marketing / Uncategorized on 21st November 2024Tags: / / / /

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Are you an emerging tech startup struggling to break through the noise? Many promising startups face similar challenges, such as gaining visibility, proving their value, and persuading decision-makers to adopt their solutions.

To overcome these hurdles, startups can leverage a variety of strategies, including content marketing, social media engagement, influencer partnerships, public relations, and networking. By understanding these common challenges and implementing effective solutions, startups can position themselves for long-term success.

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5 tips to create successful video marketing strategies

Corporate Tales / Creative Canvas / Digital Mantra / Entrepreneurship / Social Media Marketing / The Limited Edition / Video Production on 31st August 2020Tags: / / / / / / /

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Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]

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How to push sales during a slowdown?

Branding / Digital Mantra / Economy / Entrepreneurship / Marketing / Social Media Marketing / The Limited Edition on 28th August 2020Tags: / / / / / / / /

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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Why your promotional video never works out the way you plan.

Digital Mantra / Entrepreneurship / Social Media Marketing / Video Production on 17th August 2020Tags: / / / /

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In 2020, consumers are watching more video content than ever before. Many marketers believe that it’s easier to produce blogs, case studies and even white papers. The concept of regularly rolling out fresh, unique video content is a daunting prospect. It is very simple provided one follows a process. The best marketing videos don’t just happen, […]

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Together, we will survive!

Economy / Entrepreneurship / Social Media Marketing / Special Initiatives on 17th May 2020Tags: / / / / /

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To stay relevant and afloat in today’s times of the COVID-19, each business will have to modify their way of functioning. Proposals for fresh starts, amalgamations, partnerships and co-sharing of common resources is the need of the hour. For this, attractive pitches, catchy slogans, jingles and commercials have to be generated at the snap of […]

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The new-age entrepreneurs choose cycling over golf.

Corporate Tales / Entrepreneurship on 2nd January 2020Tags: / / / / /

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Cycling is one of the few sports in which man and machine work together in tandem to bear magical results. This combination requires a keen understanding of not just the bicycle you ride, but also how your body responds to every given challenge. The same applies to business, we have heard of corporate burnouts, haven’t we? Not knowing how to achieve the balance between how much to push and when to let go, will always result in a crash. Getting this algorithm correct, one can do wonders.

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How do you ensure business sustainability?

Entrepreneurship on 21st November 2019Tags: / / / / /

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Challenges are a part of the entrepreneurship parcel. What you can do instead is to focus on the core objective and think long-term.

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