How to push sales during a slowdown?

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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Together, we will survive!

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To stay relevant and afloat in today’s times of the COVID-19, each business will have to modify their way of functioning. Proposals for fresh starts, amalgamations, partnerships and co-sharing of common resources is the need of the hour. For this, attractive pitches, catchy slogans, jingles and commercials have to be generated at the snap of […]

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The Chinese dragon – friend or foe?

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Many centuries ago, the world learned from China. For the last hundred years, however, China has been patiently learning from the world. It is now time for the world to learn from China once again. Why do we say so? Read on… China recently celebrated the 70th anniversary of becoming a communist republic with much […]

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