Do you think that video engages even the laziest of buyers?

Branding / Digital Mantra / Marketing / Video Production on 8th February 2021Tags: / / / / / /

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Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

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Getting started with e-mail marketing.

Digital Mantra / Marketing / Social Media Marketing on 4th November 2020Tags: / / / / / / /

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Email open rate is the biggest concern when you are sending out e-mails to bulk prospective buyers. Here are a few hacks you should consider.

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Is rebranding the path to business growth?

Branding / Corporate Tales / Marketing on 19th September 2020Tags: / / /

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“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]

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The customer magnet mantra – Part 1

Branding / Marketing / The Limited Edition on 6th September 2020Tags: / / / / / / / /

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According to a PwC Consumer Survey, 2018), 73% of respondents said that the customer experience was an important determinant in their purchasing decisions. Over 40-90% of respondents mentioned that bad in-store experiences with regard to inconsistent product availability and casual employee behaviour topped the list as to why customers switched brands. Global presence, celebrity ambassadors […]

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Does Your Business Need A Social Media Strategy?

Digital Mantra / Social Media Marketing on 1st September 2020Tags: / / / / / / / /

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The answer is an obvious YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive! It’s like buying a computer in a place where this is no power supply. From your local grocery store to the biggest brands such as Google and Intel, they […]

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5 tips to create successful video marketing strategies

Corporate Tales / Creative Canvas / Digital Mantra / Entrepreneurship / Social Media Marketing / The Limited Edition / Video Production on 31st August 2020Tags: / / / / / / /

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Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]

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How to push sales during a slowdown?

Branding / Digital Mantra / Economy / Entrepreneurship / Marketing / Social Media Marketing / The Limited Edition on 28th August 2020Tags: / / / / / / / /

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Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

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How cushy is the transformation for the Indian mattress industry

Branding / Digital Mantra / Marketing on 27th August 2020Tags: / / /

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The Indian mattress industry which accounts for roughly 80% of the unorganised sector has grown at a CAGR of above 11% over the last five years. During this same period, the increasing health awareness and purchasing power of the consumer has catapulted the CAGR of the organised sector to over 15%. Driving customers to the […]

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Is your brand driving business transformation?

Corporate Tales / Digital Mantra / Uncategorized on 22nd August 2020Tags: / / /

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Be it traditional or digital branding, transformations are best reflected through the target consumer’s perception about your brand. There has been a shift in the positioning from the mind of the consumer to the life of the consumer. The digital brands today engage with their users by providing value, customer advocacy and customer experience. What […]

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How to make your brand glocal?

Corporate Tales / Digital Mantra / Social Media Marketing on 21st August 2020Tags: / / /

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Starting a business from the ground up requires a lot of planning. More often than not, the marketing collaterals often get compromised to make way for other pressing issues before the business gets launched formally. A well-positioned, strategically visualized brand with a compelling story can give a tremendous boost to a startup within the industry. […]

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How to select the right content marketing agency

Creative Canvas / Digital Mantra on 18th August 2020Tags: / / / / /

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Choosing the right content marketing agency is not an easy task, especially if you are doing it for the first time. There are hundreds of these operating and it would seem that investing in the stock market would perhaps have been less of a risk. On a serious note, there are many qualities to assess […]

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7 types of video content for social media

Digital Mantra / Social Media Marketing / Video Production on 18th August 2020Tags: / /

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Every business needs a variety of video formats to meet different needs and multiple goals. With the right mix of video strategy, you can cover all aspects of the customer journey from awareness through decision. Explainer Videos Product explainer videos are an interactive format used in the discovery stage of a customer journey. It is […]

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Why your promotional video never works out the way you plan.

Digital Mantra / Entrepreneurship / Social Media Marketing / Video Production on 17th August 2020Tags: / / / /

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In 2020, consumers are watching more video content than ever before. Many marketers believe that it’s easier to produce blogs, case studies and even white papers. The concept of regularly rolling out fresh, unique video content is a daunting prospect. It is very simple provided one follows a process. The best marketing videos don’t just happen, […]

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Are you maximising the impact of your product video?

Creative Canvas / Digital Mantra / Social Media Marketing / Uncategorized / Video Production on 15th August 2020Tags: / / /

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“Products are created in a factory, but brands are created in the mind”– Walter Landor To get the maximum impact of your product videos, visual storytelling can be incorporated with subtle product placement. Basic factors to be kept in mind while shooting a product video: Credible – The protagonist in the story has to be […]

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Together, we will survive!

Economy / Entrepreneurship / Social Media Marketing / Special Initiatives on 17th May 2020Tags: / / / / /

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To stay relevant and afloat in today’s times of the COVID-19, each business will have to modify their way of functioning. Proposals for fresh starts, amalgamations, partnerships and co-sharing of common resources is the need of the hour. For this, attractive pitches, catchy slogans, jingles and commercials have to be generated at the snap of […]

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Getting Started with Social Media Streaming: What You Need to Know

Broadcast / Digital Mantra / Social Media Marketing on 13th March 2020Tags: / / / / / / /

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Internet users in India has gone up to a number that was previously unprecedented; from 483 million users in the year 2018, India has now crossed half a billion internet users at a whopping 566 million. Social media streaming has made the leap from novelty to necessity. Channels like Facebook, Instagram, LinkedIn, YouTube and Twitter […]

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Why general entertainment channels (GECs) is the way to go for broadcasters

Broadcast / The Limited Edition on 14th February 2020Tags: / / / / / / /

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Television has for long been the primary source of entertainment for people in India for decades now. However, with the changing times, new platforms for entertainment have emerged on social media. Considering the pace at which these platforms are gaining traction, clearly, the demand for good entertainment couldn’t have been better. This disruption has also […]

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The new-age entrepreneurs choose cycling over golf.

Corporate Tales / Entrepreneurship on 2nd January 2020Tags: / / / / /

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Cycling is one of the few sports in which man and machine work together in tandem to bear magical results. This combination requires a keen understanding of not just the bicycle you ride, but also how your body responds to every given challenge. The same applies to business, we have heard of corporate burnouts, haven’t we? Not knowing how to achieve the balance between how much to push and when to let go, will always result in a crash. Getting this algorithm correct, one can do wonders.

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How do you ensure business sustainability?

Entrepreneurship on 21st November 2019Tags: / / / / /

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Challenges are a part of the entrepreneurship parcel. What you can do instead is to focus on the core objective and think long-term.

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Why do some brands succeed more than others?

Corporate Tales on 5th November 2019

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Good content marketing is about serving your customers with what they want. Therefore, that engagement has to be fulfilling.

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