Marketing Archives - Luit Productions

Do you think that video engages even the laziest of buyers?

Branding / Digital Mantra / Marketing / Video Production on 8th February 2021Tags: brand journey / brand video / Branding / story telling / Video / video marketing / video production

Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

Getting started with e-mail marketing.

Digital Mantra / Marketing / Social Media Marketing on 4th November 2020Tags: cold emailing hacks / domain authority / email / email hacks / email marketing / email marketing tips / email warm up / SEO tips

Email open rate is the biggest concern when you are sending out e-mails to bulk prospective buyers. Here are a few hacks you should consider.

Is rebranding the path to business growth?

Branding / Corporate Tales / Marketing on 19th September 2020Tags: avon / Branding / brandmakeover / repositioning

“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]

The customer magnet mantra – Part 1

Branding / Marketing / The Limited Edition on 6th September 2020Tags: Brand makeover / Branding treads / e-commerce / How to attract customers / How to grow your business / How to retain customers / How to woo customers / retail business vs online / Smart Automation

According to a PwC Consumer Survey, 2018), 73% of respondents said that the customer experience was an important determinant in their purchasing decisions. Over 40-90% of respondents mentioned that bad in-store experiences with regard to inconsistent product availability and casual employee behaviour topped the list as to why customers switched brands. Global presence, celebrity ambassadors […]

Are you mapping your customer journey to bring business transformation?

Branding / Marketing / Social Media Marketing / Uncategorized on 3rd September 2020Tags: Branding / business transformation / contentmarketing / customer testimonials / ecommerce / Indian mattress industry

The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]

How to push sales during a slowdown?

Branding / Digital Mantra / Economy / Entrepreneurship / Marketing / Social Media Marketing / The Limited Edition on 28th August 2020Tags: COVID-19 / Indian economy / Indian mattresses industry / inventory management / logistics / Social Media influences / Social Media Marketing / Social media strategy / storage sheds

Although the Indian mattresses industry is experiencing a shift from the unorganised sector (which has a hold of over 60 per cent of the market share) and moving towards the organised sector, there is a huge worry gripping this sector. No sector can escape the wrath of a slowing economy. As sales slump, just like […]

How cushy is the transformation for the Indian mattress industry

Branding / Digital Mantra / Marketing on 27th August 2020Tags: brand experience / communication strategy / customer experience / customer tesimonials

The Indian mattress industry which accounts for roughly 80% of the unorganised sector has grown at a CAGR of above 11% over the last five years. During this same period, the increasing health awareness and purchasing power of the consumer has catapulted the CAGR of the organised sector to over 15%. Driving customers to the […]

What if you could amplify your chances of success just by sleeping better?

Branding / Marketing on 26th August 2020Tags: coir / Coir Foam / coir mattress / Coirfoam / Kurl on / mattress / PU foam / Sheela Foam / sleep / spring mattress

Yes, you heard it right. With the Coronavirus outbreak, many people are struggling with insomnia, increased anxiety levels and fragmented sleep patterns. A good night’s sleep is one of the body’s best natural defenses during any crisis. As per a survey conducted by Turner Institute for Brain and Mental Health at Monash University in Melbourne […]

How far ahead should you plan your brand strategy?

Branding / Marketing on 25th August 2020Tags: Brand positioning / Branding / Marketing strategies / Marking startegy

Only by keeping long term goals in mind, business objectives can be achieved. It could range from a couple of years to decades. However, do your marketing goals have to be seen in the same light? Increasing sales is on everyone’s list of long term business goals. However, for long term planning, what is actually […]

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