Uncategorized on 7th April 2023
With the 75th anniversary of the WHO, this World Health Day is all the more special! 😀 Brands these days scoop out such creative ways to draw inspiration from topical events that we can’t resist but appreciate the creativity! To do the same, we drove into the past and dug out some brilliant campaigns from […]
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Branding / Marketing / Social Media Marketing / Uncategorized on 3rd September 2020
The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]
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Corporate Tales / Digital Mantra / Uncategorized on 22nd August 2020
Be it traditional or digital branding, transformations are best reflected through the target consumer’s perception about your brand. There has been a shift in the positioning from the mind of the consumer to the life of the consumer. The digital brands today engage with their users by providing value, customer advocacy and customer experience. What […]
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Creative Canvas / Digital Mantra / Social Media Marketing / Uncategorized / Video Production on 15th August 2020
“Products are created in a factory, but brands are created in the mind”– Walter Landor To get the maximum impact of your product videos, visual storytelling can be incorporated with subtle product placement. Basic factors to be kept in mind while shooting a product video: Credible – The protagonist in the story has to be […]
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