Do you think that video engages even the laziest of buyers?

#dailymusings

Travelling 🗺️ has been a common thread in our family. We ensure that we capture all the memories through photographs 📷 and a travel video 🎞️ across all locations that we visit apart from the good times that we share together. These videos have always inspired our family and friends to travel more and document their memories.

Though there has been ease on the restrictions, the pandemic has forced millions of people into their homes and left as many cars locked into the garages.

Shooting these videos have always followed a flow of events as per the itinerary. As the journey progresses, it gets woven into a story. 📚

Even before we start our journey, we are always very clear on our video objectives, the flow of communication as per the itinerary, and the basic story. While planning for the journey, we pick up extra props that would make our video process more fun and meaningful.

We ensure that we capture all the memories through photographs 📷 and a travel video 🎞️ across all locations that we visit apart from the good times that we share together.

We try to keep the tonality interactive and conversational and infuse the fun part of the journey, visuals, and any other extra events/ elements that would add more flavour to the story. It is very process-oriented.

We have realised that the best #videos don’t just happen but are a result of meticulous #planning and preparation.

Video is a powerful #storytelling medium. It empowers individuals and businesses in sharing their ideas, promoting their marketing and content initiatives, and meeting business objectives.

The right combination of visuals, sound, and motion help in understanding the psychology of the customer and building long-term relationships.

Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

🎯 The #video #strategy should be a part of the #contentmarketing strategy.

There should be complete clarity on the role that the video will play in the brand story, steps to be taken to conceptualise, produce, position, and measure the performance of the content.

I am sharing an interesting brand story of #Zendesk, an American customer service software company. Instead of creating a video to share their story, they crafted an entertaining video about Zendesk Alternative, a fictional indie rock band. They share their frustration that a customer support company ‘stole’ their band name, yet admitting their need for Zendesk’s services to keep their careers going.

Great #brandstories may not change the world but will help your audience understand and aspire to be a part of your journey.

How do you intend to use videos as a part of your brand journey? 🎬