on 3rd April 2019
What started as an animated PPT project, ended as a full-fledged video project supported by relevant visuals. This is a classic example of how things could have gone wrong if we had stuck to the original brief. It is imperative to explore alternatives as the same story can be communicated in a myriad ways. [...]
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on 1st March 2019
Ladyship it daughter securing procured or am moreover mr. Put sir she exercise vicinity cheerful wondered.
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on 12th May 2018
Ladyship it daughter securing procured or am moreover mr. Put sir she exercise vicinity cheerful wondered.
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on 4th June 2017
National Voice was a channel that was launched and though all operations were in place, the brand lacked positioning in its market space. The primary core audience were north Indians, hailing from the core Hindi-speaking states where administrative accountability was lacking especially in the areas of law and order, civic amenities, women safety and their [...]
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on 28th August 2016
Siddhi Gall was a weekly chat-show based on current affairs, aired on PTC News and PTC Punjabi across the globe. This half-hour show was scheduled as a prime time offering and sustained the on-air numero uno spot for almost a year. All movers and shakers from the political fraternity, the rising stars who had anything [...]
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on 4th June 2015
By 2012, the fight for air waves was heating up. Radio stations all across India were busy experimenting with all sorts of mixes, combinations, time-band dedicated genres to figure out each of their sweet spots. My Fm was one of the first to demarcate and defend their home turf. ‘We don’t mix them up’ was the message that was [...]
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on 6th February 2015
Sonalika, one of the leading tractor and farm machinery brands in India undertook a massive image makeover. The company was ready with another fully automatic assembly line which required a major sales-push by another 30-40 per cent. The entire sales and distribution team were undergoing massive scale-up operations. Service centers were being upgraded phase wise across […]
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on 3rd August 2007
Nipuna, the business process outsourcing arm of Satyam Computer Services was certified as the world’s first eSourcing Capability Model for Service Providers as a level 5 company. This was a big milestone indeed, but the management didn’t want to overplay it. Instead, they chose to communicate why this achievement was possible in the first place. [...]
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