email-marketing-tips

Getting started with e-mail marketing.

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Email open rate is the biggest concern when you are sending out e-mails to bulk prospective buyers. Here are a few hacks you should consider.

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Getting Started with Social Media Streaming: What You Need to Know

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Internet users in India has gone up to a number that was previously unprecedented; from 483 million users in the year 2018, India has now crossed half a billion internet users at a whopping 566 million. Social media streaming has made the leap from novelty to necessity. Channels like Facebook, Instagram, LinkedIn, YouTube and Twitter […]

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Why general entertainment channels (GECs) is the way to go for broadcasters

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Television has for long been the primary source of entertainment for people in India for decades now. However, with the changing times, new platforms for entertainment have emerged on social media. Considering the pace at which these platforms are gaining traction, clearly, the demand for good entertainment couldn’t have been better. This disruption has also […]

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The new-age entrepreneurs choose cycling over golf.

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Cycling is one of the few sports in which man and machine work together in tandem to bear magical results. This combination requires a keen understanding of not just the bicycle you ride, but also how your body responds to every given challenge. The same applies to business, we have heard of corporate burnouts, haven’t we? Not knowing how to achieve the balance between how much to push and when to let go, will always result in a crash. Getting this algorithm correct, one can do wonders.

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How do you ensure business sustainability?

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Challenges are a part of the entrepreneurship parcel. What you can do instead is to focus on the core objective and think long-term.

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Why do some brands succeed more than others?

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Good content marketing is about serving your customers with what they want. Therefore, that engagement has to be fulfilling.

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The Chinese dragon – friend or foe?

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Many centuries ago, the world learned from China. For the last hundred years, however, China has been patiently learning from the world. It is now time for the world to learn from China once again. Why do we say so? Read on… China recently celebrated the 70th anniversary of becoming a communist republic with much […]

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