on 3rd April 2019
What started as an animated PPT project, ended as a full-fledged video project supported by relevant visuals. This is a classic example of how things could have gone wrong if we had stuck to the original brief. It is imperative to explore alternatives as the same story can be communicated in a myriad ways. [...]
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on 2nd April 2019
SILA had its humble beginnings as a small facility management company. Today, in a matter of just a few years, their business has grown multifold with operations spanning over 75 cities across India. This was an entrepreneurial journey that had to be captured and their business verticals clearly explained that there is scope to grow [...]
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on 1st March 2019
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on 4th August 2018
Battle of Faith GTPL Hathway is one of India’s leading Cable TV and Broadband service providers. However, their Digital Cable TV services business, which had a reach of over 8 million households across 500 cities in India was under threat. A new giant corporate was looking to enter this space and could have potentially wiped [...]
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on 4th June 2017
National Voice was a channel that was launched and though all operations were in place, the brand lacked positioning in its market space. The primary core audience were north Indians, hailing from the core Hindi-speaking states where administrative accountability was lacking especially in the areas of law and order, civic amenities, women safety and their [...]
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on 5th October 2016
Orient Electric is part of the CK Birla Group and has been a leading fan manufacturing brand for more than 60 years. However, the time was now to shed its old image and embrace the new. The market had diversified and evolved and so did Orient's range of products. Yes Orient Electric was indeed ready [...]
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on 28th August 2016
Siddhi Gall was a weekly chat-show based on current affairs, aired on PTC News and PTC Punjabi across the globe. This half-hour show was scheduled as a prime time offering and sustained the on-air numero uno spot for almost a year. All movers and shakers from the political fraternity, the rising stars who had anything [...]
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on 14th March 2016
Agra Enfielders is a group of 60+ riders from Agra who are loyal, die hard Royal Enfield fans. They were on their way to celebrating their first anniversary. The initial few months itself had tons of exciting stories amassed from various rides and social CSR activations and were waiting to be told. The annual All [...]
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on 3rd August 2007
Nipuna, the business process outsourcing arm of Satyam Computer Services was certified as the world’s first eSourcing Capability Model for Service Providers as a level 5 company. This was a big milestone indeed, but the management didn’t want to overplay it. Instead, they chose to communicate why this achievement was possible in the first place. [...]
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