The creative adult is the child who survived.
No wonder our corporate philosophy is largely based on the Luit. Sans any unnecessary ambient noise, we silently work towards propelling our client’s brand to reach out and maximise the desired impact and create waves amongst its customers.
A great brand is a story that’s never completely told. – Scott Bedbury
Clichéd though it might sound, content is still the king and the core of our business. Our marketing campaigns are subtle and designed to open up, be it brand-to-customer interactions or communicating the brand ethos, across multi-platforms. Welcome to the simplified approach to content marketing.
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Established in 2009, within this short span we have mastered the art of making sense of our clients’ unlimited customer data to help them identify practical, revenue-boosting marketing strategies and solutions.
Ironically, although we make every campaign an emotive experience, we however don’t believe in any pre-set success formula. We, instead, formulate customised campaigns to meet a client’s organisational requirements and campaign goals. Doing so ensures that the outcome of every campaign is invariably a better experience for its consumers.
The heart and soul of Luit lies within our creative capabilities. We are a team that thrives on design and innovation. So creativity sits at the core everything we do.
Since we provide one-stop solutions across platforms, you can rely on us not just to develop quality content for various platforms, be it on-ground, print, radio, broadcast or digital, but also to disperse it all seamlessly across all platforms.
Video content in minutes
Team Luit operates at two levels, the first is the core team which ensures that all projects undertaken are delivered with adherence to all quality benchmarks. The second rung of this structure comprises the project team, who are hired based on the specific project requirements.
Head - Editorial, Luit
A journalist by profession, a pet lover by choice, Dhruv Baruah’s journey from being a web journalist to a work-from-home content development professional is nothing short of a roller coaster ride fuelled by crazy dreams and his passion and love for furry babies. Worked with Encyclopaedia Britannica, Doordarshan News, and Times of India, but the narrow winding roads and the green mountains proved more enticing. Today he is a full-time pet parent and he operates from his workstation beneath an apple tree and a blue ceiling!
Media & Programming Consultant, Luit
Friends call her Saby! Graduated from MCRC, JMI in 1991 there has been no looking back ever since. Travel Shows, cuisine, health, women’s issues, urban stories, she has done it all. If you think that’s a lot of work, she still manages to take out time to share her knowledge and insights with mass media students at various universities.
With a deep sense of business acumen, Prem Gupta is best known for his diplomacy and his deep sense of understanding on what goes into every business. His ability to turn every possibility into an opportunity is what best describes Prem. A thorough businessman with more than four decades of specialisation in risk management makes him the best candidate for the role he commands at Luit.
Head - Content & Strategy, Luit
He is the kind of person who always looks for faults even when everything is going smoothly. With two-and-a-half decades of creative and content churning exposure, Amrit has the knack of getting things done with minimum fuss or delay, but without compromising on quality or aesthetics. He is a thoroughly technical person when it comes to getting his hands dirty behind the camera or be it pushing edits for a slicker cut. His exposure across various verticals makes him the Man Friday every production would love to have hanging around within reach.
Head - Media Sales, Luit
Her passion to pursue the impossible is perhaps what keeps her ticking. To her, number crunching and keeping a tab on the market movements is what it takes to get there. Staying connected with business associates is something that comes naturally to her and that really helps to bring business to the discussion table.
Rinku joined Luit as a Sales Manager in 2009 and today she spearheads two verticals – Sales and Operations.
“Luit has been a support system for me and my team for years. Since the inception of my show ʹSachchi Baatʹ in 2011 till the production of another show of a similar format in Punjabi in 2016 for PTC Network serving to an international audience. This show was well appreciated by one and all.
Over the years, we have produced many promos and episodes with regard to current affairs. To my view, the Luit team was not just prompt and flexible to short notices but met given delivery deadlines consistently while also adhering to quality production.”
Editorial Director, The New Indian Express Group
“A fantastic team full of energy, creativity and astute sense of art and communication. Have been engaging them for various projects for over a decade and every project has been worthwhile.”
Sr. GM - Head Brand & Corporate Communications at Orient Electric
“There are a very few professionals who put their heart and soul in whatever they do and surely, Amrit is one of them. He is also those rare professionals with multi-specialisation areas such as creative, technical and editorial. Amrit is overall a great manager when it comes to not just production but events as well. I am sure Luit has a long way to go and this is just the start.”
COO at IBN7 & ETV Network
“Amrit is a thorough professional who always delivered high-quality work and on time. It was a pleasure to work with him.”
Co-founder TV18 & Arré
“Amrit during his tenure at Republic strived towards delivering a great content product with good production standard. He is also good with stills and is extremely passionate about creative arts.”
Group CEO, Republic Media Network
“Rinku as a person and Luit as a production house are through professionals. Rinku is highly dependable and knows the job to be done and how it has to be handled. It has always been a pleasure to work with people who takes responsibility of their work and delivers on time, with great results. It has been pleasure working with Rinku & Luit team always. I wish both a very bright future.”
Corporate Communications, Jindal Stainless Limited
“Luit is a place where passion meets perfection. The double team of Amrit and Rinku is a great combination. I can very well recall when we had to showcase a movie in an event and there were last-minute changes, Amrit worked the whole night and delivered a film beyond expectation well before our event was about to start early morning. On their 10th anniversary, I wish team Luit wonderful days ahead full of creativity, passion, and perfection. Best wishes!”
Head Marketing - Dainik Bhaskar (Mobile Apps)
We at Luit don’t limit our platforms based on the brief share by our partners. Instead, we assess all the other possibilities to see if value adds could help propel the core thought forward. Communication is never about platforms, it’s a story that needs to be shared effectively for maximum impact.
TELEVISION | RADIO | PRINT | SOCIAL MEDIA
Let’s face it, brands today are looking at social handles more seriously than ever before. The objective is to simple… stay connected on an one-on-one basis using non conventional engagement techniques. Consumer awareness updates too are a part of the plot.
Luit offers a range of annual tie-up options for you to choose from – starting from a basic FB and Insta engagement posts to a full fledged SEO integrated digital content management options.
BLOGS & POSTS ON SOCIAL HANDLES | EVENT COVERAGE | SEO
Television is often referred to as the idiot box, but brands still bet big on this medium, especially for short term campaign bursts. Yes, branded content is no more a unique experiment but very much a part of mainstream programming. Luit has in the past, produced hundreds of hours of programming content be it on infotainment or entertainment. These include multi-cam event shoots, studio based game shows with live audience interactions for broadcast.
CHAT SHOWS | GAME SHOWS | REALITY TV | FEATURES
Photography is a science that can be best harnessed when used creatively to emote the desired intent. iClick is the official vertical of Luit which caters to creative and commercial photography. Words can’t describe what images can portray.
PRODUCT PHOTOGRAPHY | CORPORATE | EVENTS | CREATIVE/ ARTISTIC