on 3rd April 2019
What started as an animated PPT project, ended as a full-fledged video project supported by relevant visuals. This is a classic example of how things could have gone wrong if we had stuck to the original brief. It is imperative to explore alternatives as the same story can be communicated in a myriad ways. [...]
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on 2nd April 2019
SILA had its humble beginnings as a small facility management company. Today, in a matter of just a few years, their business has grown multifold with operations spanning over 75 cities across India. This was an entrepreneurial journey that had to be captured and their business verticals clearly explained that there is scope to grow [...]
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on 1st March 2019
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on 4th August 2018
Battle of Faith GTPL Hathway is one of India’s leading Cable TV and Broadband service providers. However, their Digital Cable TV services business, which had a reach of over 8 million households across 500 cities in India was under threat. A new giant corporate was looking to enter this space and could have potentially wiped [...]
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on 12th May 2018
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on 29th July 2017
When VLCC were setting up their centers in the UAE, team Luit created varied radio spot communications to see what worked best within those markets. Each of such initiatives did run for a month each. 20 July 2007 Client: VLCC Healthcare Posted by: Luit https://www.luitproductions.com/wp-content/uploads/2019/06/VLCC-Dubai-Radio-Spot-1.mp3 https://www.luitproductions.com/wp-content/uploads/2019/06/VLCC-Dubai-Radio-Spot-2.mp3 https://www.luitproductions.com/wp-content/uploads/2019/06/VLCC-Dubai-Radio-Spot-3.mp3 https://www.luitproductions.com/wp-content/uploads/2019/06/VLCC-Dubai-Radio-Spot-4.mp3 https://www.luitproductions.com/wp-content/uploads/2019/06/VLCC-Dubai-Radio-Spot-5.mp3 https://www.luitproductions.com/wp-content/uploads/2019/06/VLCC-Dubai-Radio-Spot-6.mp3
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on 4th June 2017
National Voice was a channel that was launched and though all operations were in place, the brand lacked positioning in its market space. The primary core audience were north Indians, hailing from the core Hindi-speaking states where administrative accountability was lacking especially in the areas of law and order, civic amenities, women safety and their [...]
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on 16th October 2016
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on 5th October 2016
Orient Electric is part of the CK Birla Group and has been a leading fan manufacturing brand for more than 60 years. However, the time was now to shed its old image and embrace the new. The market had diversified and evolved and so did Orient's range of products. Yes Orient Electric was indeed ready [...]
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on 28th August 2016
Siddhi Gall was a weekly chat-show based on current affairs, aired on PTC News and PTC Punjabi across the globe. This half-hour show was scheduled as a prime time offering and sustained the on-air numero uno spot for almost a year. All movers and shakers from the political fraternity, the rising stars who had anything [...]
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on 14th March 2016
Agra Enfielders is a group of 60+ riders from Agra who are loyal, die hard Royal Enfield fans. They were on their way to celebrating their first anniversary. The initial few months itself had tons of exciting stories amassed from various rides and social CSR activations and were waiting to be told. The annual All [...]
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on 15th August 2015
India does not live in its towns but in its villages. - Mohan Das Karamchand Gandhi Taking a cue from this line, a reputed brand based out of New Delhi that goes by the name 'Bride & Groom' decided to launch a fresh clothing line by showcasing local women from a village in UP wearing [...]
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on 7th August 2015
Kingdom of Dreams is India's first live entertainment, theatre and leisure destination. This iconic place was started in the year 2010 at Gurgaon and has grown to become one of the hottest attractions around Delhi. Kingdom of Dreams is a perfect fusion of Indian culture, art & crafts, heritage and cuisines found under a single [...]
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on 4th June 2015
By 2012, the fight for air waves was heating up. Radio stations all across India were busy experimenting with all sorts of mixes, combinations, time-band dedicated genres to figure out each of their sweet spots. My Fm was one of the first to demarcate and defend their home turf. ‘We don’t mix them up’ was the message that was [...]
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on 6th February 2015
Sonalika, one of the leading tractor and farm machinery brands in India undertook a massive image makeover. The company was ready with another fully automatic assembly line which required a major sales-push by another 30-40 per cent. The entire sales and distribution team were undergoing massive scale-up operations. Service centers were being upgraded phase wise across […]
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on 15th December 2013
After Network 18 took over the ETV Network, the need to establish quality control was imperative. There were 4 regional channels that were to be taken up and revived. Bihari Ho Toe Aisa was an award show that was based on the lines of CNN-IBN Indian of the year, localised for the regional channel ETV [...]
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on 4th November 2011
Every company wishes to present its top management members in the best possible light. Literally, photography is more about the understanding of lights and lenses than the camera itself. When it comes to profiling senior management members, iClick has various options to choose from. These could be tailor-made to suit one ad-hoc requirement or undertaking [...]
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on 27th August 2007
International Women's Day is celebrated on March 8 every year. In 2007, Sahara India wanted to do more than just a few special positive news stories. So barring headlines every hour, the entire day was planned to showcase positive stories on women. Here are the video clips of the generic promo and the show open [...]
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on 3rd August 2007
Nipuna, the business process outsourcing arm of Satyam Computer Services was certified as the world’s first eSourcing Capability Model for Service Providers as a level 5 company. This was a big milestone indeed, but the management didn’t want to overplay it. Instead, they chose to communicate why this achievement was possible in the first place. [...]
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