Rinku Rajkhowa, Author at Luit Productions

Do you think that video engages even the laziest of buyers?

Branding / Digital Mantra / Marketing / Video Production on 8th February 2021Tags: brand journey / brand video / Branding / story telling / Video / video marketing / video production

Video is a powerful #storytelling medium. Though the availability of smartphone cameras and low-cost editing tools have made it more affordable than ever, the content has to be seen as professional, authoritative, and also maintain a certain quality standard.

There should be complete clarity on the role that the video will play in the brand story. How do you intend to use videos as a part of your brand journey? 🎬

Is rebranding the path to business growth?

Branding / Corporate Tales / Marketing on 19th September 2020Tags: avon / Branding / brandmakeover / repositioning

“We do not need magic to change the world, we carry all the power we need inside ourselves already. We have the power to imagine better.” – J.K. Rowling. A brand is the sum of all of the touch-points that come into contact with the prospects & current customers. These include the logo, stationery, marketing […]

The customer magnet mantra – Part 1

Branding / Marketing / The Limited Edition on 6th September 2020Tags: Brand makeover / Branding treads / e-commerce / How to attract customers / How to grow your business / How to retain customers / How to woo customers / retail business vs online / Smart Automation

According to a PwC Consumer Survey, 2018), 73% of respondents said that the customer experience was an important determinant in their purchasing decisions. Over 40-90% of respondents mentioned that bad in-store experiences with regard to inconsistent product availability and casual employee behaviour topped the list as to why customers switched brands. Global presence, celebrity ambassadors […]

Are you mapping your customer journey to bring business transformation?

Branding / Marketing / Social Media Marketing / Uncategorized on 3rd September 2020Tags: Branding / business transformation / contentmarketing / customer testimonials / ecommerce / Indian mattress industry

The Indian mattress industry is at the cusp of transformation. In today’s multichannel world, consumers have infinite ways to connect in-store and digitally. They have access to constant information through computers, smartphones, tablets, print, resources known to them and each person’s path to purchase is complex and unique. These multiple touchpoints present challenges to mattress […]

Does Your Business Need A Social Media Strategy?

Digital Mantra / Social Media Marketing on 1st September 2020Tags: Facebook / Google Ad words / google Keywords / Instagram / LinkedIn / Social Media / Social Media Marketing / Social media strategy / Twitter

The answer is an obvious YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive! It’s like buying a computer in a place where this is no power supply. From your local grocery store to the biggest brands such as Google and Intel, they […]

5 tips to create successful video marketing strategies

Corporate Tales / Creative Canvas / Digital Mantra / Entrepreneurship / Social Media Marketing / The Limited Edition / Video Production on 31st August 2020Tags: brand promotions / Luit Productions / product promotions / shoot / Social Media Marketing / story telling / Video / video marketing

Studies have shown that people watch at least 1.5 hours of video every day on the internet. It is one medium that has, with time, become more attractive to the masses than printed or even graphic material. With the growing trend of social media platforms ruling our lives in ways more than one, videos have […]

How cushy is the transformation for the Indian mattress industry

Branding / Digital Mantra / Marketing on 27th August 2020Tags: brand experience / communication strategy / customer experience / customer tesimonials

The Indian mattress industry which accounts for roughly 80% of the unorganised sector has grown at a CAGR of above 11% over the last five years. During this same period, the increasing health awareness and purchasing power of the consumer has catapulted the CAGR of the organised sector to over 15%. Driving customers to the […]

What if you could amplify your chances of success just by sleeping better?

Branding / Marketing on 26th August 2020Tags: coir / Coir Foam / coir mattress / Coirfoam / Kurl on / mattress / PU foam / Sheela Foam / sleep / spring mattress

Yes, you heard it right. With the Coronavirus outbreak, many people are struggling with insomnia, increased anxiety levels and fragmented sleep patterns. A good night’s sleep is one of the body’s best natural defenses during any crisis. As per a survey conducted by Turner Institute for Brain and Mental Health at Monash University in Melbourne […]

How far ahead should you plan your brand strategy?

Branding / Marketing on 25th August 2020Tags: Brand positioning / Branding / Marketing strategies / Marking startegy

Only by keeping long term goals in mind, business objectives can be achieved. It could range from a couple of years to decades. However, do your marketing goals have to be seen in the same light? Increasing sales is on everyone’s list of long term business goals. However, for long term planning, what is actually […]

Is your brand driving business transformation?

Corporate Tales / Digital Mantra / Uncategorized on 22nd August 2020Tags: brand journey / business transformation / digital brands / usage brands

Be it traditional or digital branding, transformations are best reflected through the target consumer’s perception about your brand. There has been a shift in the positioning from the mind of the consumer to the life of the consumer. The digital brands today engage with their users by providing value, customer advocacy and customer experience. What […]

How to make your brand glocal?

Corporate Tales / Digital Mantra / Social Media Marketing on 21st August 2020Tags: Marketing collaterals / marketing support / Social Media / Social Media influences

Starting a business from the ground up requires a lot of planning. More often than not, the marketing collaterals often get compromised to make way for other pressing issues before the business gets launched formally. A well-positioned, strategically visualized brand with a compelling story can give a tremendous boost to a startup within the industry. […]

How to select the right content marketing agency

Creative Canvas / Digital Mantra on 18th August 2020Tags: advertising / advertising strategy / Content agency / creative / creative agency / Luit Productions

Choosing the right content marketing agency is not an easy task, especially if you are doing it for the first time. There are hundreds of these operating and it would seem that investing in the stock market would perhaps have been less of a risk. On a serious note, there are many qualities to assess […]

7 types of video content for social media

Digital Mantra / Social Media Marketing / Video Production on 18th August 2020Tags: types of video content / video content / video marketing

Every business needs a variety of video formats to meet different needs and multiple goals. With the right mix of video strategy, you can cover all aspects of the customer journey from awareness through decision. Explainer Videos Product explainer videos are an interactive format used in the discovery stage of a customer journey. It is […]

Why your promotional video never works out the way you plan.

Digital Mantra / Entrepreneurship / Social Media Marketing / Video Production on 17th August 2020Tags: film production / how to create better videos / Promotional video / tips on video making / video marketing

In 2020, consumers are watching more video content than ever before. Many marketers believe that it’s easier to produce blogs, case studies and even white papers. The concept of regularly rolling out fresh, unique video content is a daunting prospect. It is very simple provided one follows a process. The best marketing videos don’t just happen, […]

Are you maximising the impact of your product video?

Creative Canvas / Digital Mantra / Social Media Marketing / Uncategorized / Video Production on 15th August 2020Tags: how to create better videos / how to create videos / product video / tips on video making

“Products are created in a factory, but brands are created in the mind”– Walter Landor To get the maximum impact of your product videos, visual storytelling can be incorporated with subtle product placement. Basic factors to be kept in mind while shooting a product video: Credible – The protagonist in the story has to be […]

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